About Us
Welcome to Firehorse Studio
We combine senior expertise, modular technology and an international production network to turn ambitious product ideas into deployable customer experiences.
Who Are We
Firehorse Studio turns ambitious product ideas into deployable customer experiences. For nearly a decade we have worked side by side across China and Europe — building award-winning digital experiences for leading brands. Senior expertise, modular technology and an international production network, working as one connected capability
Our Mission
We design, build and operate digital product experiences that drive decisions — from strategy and experience design through realtime visualization and interactive products to global rollout and operations. European precision. China execution speed. The experts who define the direction stay involved until the result is delivered. Less process. More progress.
FROM PROMISE TO PROOF.
We combine European precision with China execution speed.
Our iterative approach turns bold ideas into impactful digital experiences, and scales them globally.
01.
THINK STRATEGICALLY.
Start with the right questions and clear objectives.
• Business goals
• Customer insights
• Experience strategy
02.
BUILD FAST.
Move from concepts to tangible experiences in China speed.
• Rapid prototypes
• Real-Time Visualization
• Interactive storytelling
03.
LEARN & ITERATE.
Test in the real world and continuously improve.
• User feedback
• Data insights
• Interactive storytelling
04.
SCALE GLOBALLY.
Turn pilots into platforms and scale with confidence.
• Market rollout
• Operations
• Long-term evolution
Germany
Precision.
Expertise.
Client proximity.
One Studio
European precision.
China execution speed.
China
Speed.
Innovation.
Market execution.
Built from complementary experiences.
02
Florian Zeim
CX & Operations
UX / UI Design
Digital Platforms
Event Technology
Business Operations
International Team Building
20+ years building and scaling international teams and delivering digital experiences for global brands across Asia.
02
Mike Wilschewski
Production & Technology
CGI & Visualization
Unreal Engine
Realtime Applications
Production Pipelines
Technical Delivery
15+ years building automotive visualization and production systems and pipelines.
02
Hendrik Niedenthal
Business Development
Automotive Digitalization
Customer Experience
Product Configurators
Business Development
Client Leadership
15+ years driving digital product experience initiatives for automotive brands.
Industry Awards
Tiger Roar · Effie · IAI · DDA · Golden Mouse · Red Dot · and more
Projects delivered
Across Automotive, Luxury and Premium Brands
Years of Experience
Europe & China · Global Network
HUMAN EXPERTISE
AI ACCELERATED.
We integrated AI into our creative and technical workflows, accelerating exploration, production and decision making.
AI supports our specialists. It does not replace ownership.
- Concept exploration
- Storyboard
- Visual variations
- Rapid prototypes
- Automated workflows
- Asset pipelines
- Quality checks
- Realtime production
- Project knowledge
- Reusable insights
- Connected data
- Continuous learning
- Client-owned data
- Transparent systems
- Expert validation
- No black boxes
AI ENHANCES OUR PEOPLE.
OUR PEOPLE DELIVER THE DIFFERENCE.