About Us

Welcome to Firehorse Studio

We combine senior expertise, modular technology and an international production network to turn ambitious product ideas into deployable customer experiences.

Who We Are

Firehorse Studio turns ambitious product ideas into deployable customer experiences. For nearly a decade, we have worked side by side across China and Europe building award-winning digital experiences for leading brands. Senior expertise, modular technology and an international production network work together as one connected capability.

Our Mission

We design, build and operate digital product experiences that drive decisions – from strategy and experience design through realtime visualization and interactive products to global rollout and operations. European precision. China execution speed. The experts who define the direction stay involved until the result is delivered. Less process. More progress.

FROM PROMISE TO PROOF.

We combine European precision with China execution speed.

Our iterative approach turns bold ideas into impactful digital experiences, and scales them globally.

01.

THINK STRATEGICALLY.

Start with the right questions and clear objectives.

• Business goals
• Customer insights
• Experience strategy
02.

BUILD FAST.

Move from concepts to tangible experiences at China speed.

• Rapid prototypes
• Realtime visualization
• Interactive storytelling
03.

LEARN & ITERATE.

Test in the real world and continuously improve.

• User feedback
• Data insights
• Continuous optimization​
04.

SCALE GLOBALLY.

Turn pilots into platforms and scale with confidence.

• Market rollout
• Operations
• Long-term evolution

Germany

Precision.
Expertise.
Client proximity.

One Studio

European precision.
China execution speed.

China

Speed.
Innovation.
Market execution.

Built from complementary experiences.

Florian Zeim, Co-Founder and Head of CX & Operations at Firehorse Studio, optimizing user experience and global platform rollout workflows.

Florian Zeim

CX & Operations

· UX / UI Design

· Digital Platforms

· Event Technology

· International Team Building

· Business Operations

20+ years, building and scaling international teams and delivering digital experiences for global brands across Asia.

Mike Wilschewski, Co-Founder and Head of Production & Technology at Firehorse Studio, leading 3D software and real-time engine development.

Mike Wilschewski

Production & Technology

· CGI & Visualization

· Unreal Engine

· Realtime Applications

· Production Pipelines

· Technical Delivery

15+ years, building automotive visualization and production systems and pipelines.

Hendrik Niedenthal, Co-Founder and Head of Business Development at Firehorse Studio, managing enterprise B2B client relations and customizer solutions.

Hendrik Niedenthal

Business Development

· Automotive Digitalization

· Customer Experience

· Product Configurators

· Business Development

· Client Leadership

15+ years, driving digital product experience initiatives for automotive brands.

1 +
Industry Awards

Tiger Roar · Effie · IAI · DDA · Golden Mouse · and more

1 +
Projects delivered

Across Automotive, Luxury and Premium Brands

1 +
Years of Experience

Europe & China ·  Global Network

Official Tiger Roar Award logo emblem recognizing creative digital marketing and intelligent interactive system platforms.
The Phoenix Tree digital branding award logo celebrating industry excellence.
IAI Design Award official red logo emblem representing international excellence in interactive and visual design solutions.
Official Golden Mouse Awards logo emblem for outstanding achievements in digital marketing tools and software innovation.
Digital Media Awards DMA official logo branding for exceptional work in mobile applications and websites.
The prestigious Effie Awards trophy logo emblem celebrating proven effectiveness in marketing and business strategy.
Official Deutscher Digital Award DDA logo emblem representing premier digital craft and software innovation in Germany.
firehorse 1

HUMAN EXPERTISE
AI ACCELERATED.

We integrated AI into our creative and technical workflows, accelerating exploration, production and decision making.

AI supports our specialists. It does not replace ownership.

  • Concept exploration
  • Storyboard
  • Visual variations
  • Rapid prototypes
  • Automated workflows
  • Asset pipelines
  • Quality checks
  • Realtime production
  • Project knowledge
  • Reusable insights
  • Connected data
  • Continuous learning
  • Client-owned data
  • Transparent systems
  • Expert validation
  • No black boxes

AI ENHANCES OUR PEOPLE.

OUR PEOPLE DELIVER THE DIFFERENCE.

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