The Virtual Asset Foundry
Crafting the Holistic Digital Twin
Project Awards
We are proud and honored to have received industry recognition for this work
2024
Best Use of Martech
2025
AIGC System/Tool/Platform of the Year — Creation Module AIGC Platform
2025
Digital Marketing Tool of the Year — Canvas Creation Module
Starting Point
Where Beauty Meets Bytes!
The Virtual Asset Foundry is a beacon of innovation, empowering brands with swift customization and scalability for their virtual assets. It’s not just about technology; it’s about creating a foundation where creativity knows no bounds. Join us in shaping a world where beauty meets digital excellence.
Redefining Content Creation
In today’s dynamic marketing environment, the primary goal for brands is to ensure that content reaches consumers swiftly and effectively across diverse touchpoints, while also establishing strong brand recognition. However, traditional methods of creating visual content face challenges in keeping pace with the fast-moving digital landscape. This challenge is compounded by shorter product and campaign lifecycles, emphasizing the need for flexibility. Once generated, altering and customizing traditional content poses significant difficulties. Therefore, our aim was to revolutionize the industry by devising an efficient content production system for digital assets. By crafting and leveraging holistic digital twins, we are able to deliver tailored on-demand materials promptly and ensuring compatibility across various styles, environments, labels, and product configurations. Furthermore, this content serves as the cornerstone for AI learning, bolstered by our 3D models that guarantee product accuracy in AI-generated content.
Crafting Holistic Digital Twins
AmorePacific’s extensive product range and diverse distribution channels highlight the crucial role of digital content, including captivating videos and images. To meet their specific requirements, we’ve developed a tailored pipeline – the Virtual Asset Foundry. Utilzing precise measurement techniques and 3D-scanning technology, alongside lifelike materials and textures, we’ve developed a holistic Digital Twin framework. This initiative not only generates marketing assets but also establishes a reliable ecosystem for various workflows.
We’ve meticulously crafted digital twins for numerous products of brands like RYO, Laneige, Sulwhasoo, and Innisfree, with all other image components such as ingredients or props available as 3D assets. Each digital twin is enriched with detailed metadata, covering physical attributes and functionality simulations, like liquids or mechanical movements. These digital twins seamlessly transform into visually captivating images and videos, elevating brand representation and fostering heightened engagement.
Embracing Digital Innovation
In this project we’ve harmonised technology-driven efficiency with creative flair by leveraging digital twins, designer ingenuity, and AI diversity. Our adaptable approach ensures seamless deployment across various media, offering a cohesive repository for AmorePacific’s products. Unlike traditional methods, our digital twin design enables swift adjustments for diverse platforms, enhancing effectiveness and consistency. The incorporation of the Virtual Asset Foundry marks a significant leap in AmorePacific’s digital journey, positioning us at the forefront of readiness for the metaverse and AI-driven content generation. This transformative integration has expanded our capacity to produce imagery and videos, paving the way for a semi-automated content production process. Within six months, we’ve delivered over 1500 virtual assets, reflecting our commitment to innovation and adaptability. Looking ahead, we aim to double our achievements by 2024, reinforcing our position as a pioneer in beauty and digital innovation.
