CONFIGURATORS &
REAL-TIME EXPERIENCES

Make products

explorable.

From product configurators to interactive experiences for showrooms, launches and events, we use real-time technology to make complex products tangible, personal and worth exploring.

BUILT WITH

UNREAL ENGINE 5

|

THREE.JS

|

UNITY

BUILT WITH UNREAL.

Real-time
without limits.

We’ve been working with Unreal Engine for years, using real-time technology far beyond its origins in gaming. From automotive configurators and luxury showroom applications to VR, interactive installations and large-scale motor show experiences.

CONFIGURE
Make it yours.
EXPERIENCE
Make it memorable.
EXPLORE
Make it clear.
Realtime 3D vehicle configurator interface for Mercedes-Benz G-Class powered by Unreal Engine.

THE RIGHT STACK FOR THE EXPERIENCE.

Real technologies.

Real solutions.

Unreal Engine is at the heart of much of our real-time work. But the platform, audience and use case determine how an experience should be built. 

UNREAL ENGINE 5

High-fidelity real-time
experiences.

•
CONFIGURATORS
•
VR
•
MARKETING CONTENT

THREE.JS / WEBGL

Real-time 3D
in the browser.

•
WEB
•
MOBILE
•
E-COMMERCE

UNITY

Interactive experiences across platforms.

•
APPS
•
EVENTS
•
XR

CLOUD STREAMING

High-end real-time,
streamed anywhere.

•
PIXEL STREAMING

MORE THAN A PRETTY PICTURE.

What you see is

only half the story.

From optimized 3D assets and product rules to UX, backend integration and physical installations, we build what sits behind the experience too.

Icon representing CAD data preparation and 3D asset optimization for web customizers.
3D & CAD
Icon for database structure and automated data processing in configurator software.
DATA
Icon representing complex product rules and business logic implementation for customizers.
PRODUCT LOGIC
Icon for user experience design and UI interface optimization in real-time software.
EXPERIENCE
Icon for API backend development and seamless e-commerce platform integration.
INTEGRATION
Icon representing cross-platform deployment on web browsers, mobile devices, and retail screens.
HARDWARE
Firehorse Studio team member speaking on stage at an official Epic Games and Unreal Engine keynote event.

SHARING WHAT WE'VE LEARNED.

On stage

with Unreal.

Our team has been invited to speak about our work with Unreal Engine at Unreal events in Shanghai, sharing insights from real projects. 

ONE PRODUCT. MANY TOUCHPOINTS.

From browser

to show floor.

WEB & MOBILE

Explore anywhere.

SHOWROOM

Support the conversation.

EVENTS & FAIRS

Draw people in.

XR

Step inside.

GOT SOMETHING COMPLICATED TO EXPLAIN?

Make it

explorable.

From product configuration to interactive storytelling, we’ll find the right way to bring it into real time.